Artificial Design for Natural Self-care

Mabel delivers a pure quality product of functional mushrooms and microdosing. The branding seeks to convey the mystical exploration of body and mind when working mindfully with adaptogens and psychedelics.

The innovative vision for Mabel made AI an obvious choice for the design process. The packaging design combines AI-generated imagery and vibrant color gradients to create unique, kaleidoscopic patterns that evoke an otherworldly, playful, feminine aesthetic. Each product is represented by its own distinct design, with shapes within the patterns subtly hinting at the fungal ingredients they contain.

Adding a layer of discovery, the box for Mindful Microdosing truffles unfolds with no glued parts, revealing hidden snippets of text alongside instructions and ingredient details—encouraging a deeper, more mindful engagement with the product and its healing journey.